Natural equation is not a typical perfume store. It is a Niche Perfumery, a collector’s shop; the result of a passion.


We send samples

In each order you can choose the samples you want to try indicating it in the note of the order.

What are you looking for?

You can find the perfume you are looking for according to its olfactory family.

Meet the creators

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MARLOU | Briac Frocrain

"My work has always involved the human body, its social identity, how it communicates, how it is represented. First through the study of architecture; then fashion design and creation; I was finally drawn away from the visual sphere, down to the closest intimacy with...

NEELA VERMEIRE | Neela Vermeire

India’s beginnings are shrouded in the mists of antiquity, its earliest history known only through legend. Yet the modern reality pulses with vibrant life and youth. Each encounter with the country’s rich cultural heritage leaves one breathless and yearning for more....


Roja Dove is renowned for his passion for scent which is grounded in memories of love, and a love for discovering the sensuality of the world in new and surprising ways. From childhood, the experience of perfume would transport Roja from the temporal to the fantastic...

PK PERFUMES | Paul Kiler

Paul Kiler has spent many years learning this art and has finally taken the step to launch his line. "PK Perfumes" is part of the "Real Perfumery" movement, which involves using the best ingredients available to create great fragrances. Paul knows what's important to...

RUNDHOLZ PERFUMES | Lenka and Carsten Rundholz

The fashion brand "Rundholz" started in the early 90s and established its first store in Düsseldorf in 2000. The grunge of the 90s lives on in the brand's style, translated into apocalyptic asymmetries that emphasize tailoring artfully designed. In 2012, "Rundholz"...

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