“Like a sparkling jewel box, the ‘Roja Parfums’ flagship boutique at 51 Burlington Arcade nestles in one of London’s Most iconic addresses, in London’s Mayfair. Bringing the prestige and personality of this award-winning store to life, ’51’ is a scent where nothing is exactly as it seems. Juicy raspberry lends a vibrant contrast to the floral grace of rose, jasmine and lily, which is made velvety-smooth through a sensual note of vanilla. Elegant yet effervescent, ’51’ is a playful homage to ‘The Burlington Arcade’, where luxury abounds, and all is not quite as it seems once you peek behind the curtain of propriety”.

Roja Dove